Shape: The original logo was circular, which allows the logo to stand out on packaging. I wanted to keep this with the new logo since it would help the logo look professional and clean when on the side of a box.

Colour: I thought that the original pink used was a bit too loud, making it harsh to look at and hard to mix with other colours. For the new shade of pink, I decided to go with something less bright, but something that would still emulate a sense of fun.

Iconography: Based on the shop location/name, I decided that I had to find a way to fit the CN tower into the logo. By replacing the main observation deck with the cupcake, while still keeping the base and top of the tower intact, I was able to create a design that mixed 'Toronto' with the 'Cupcake'.  

ConnectAR is the name of a speculative brand that uses augmented reality technology (think Pokémon Go, or the Apple Vision Pro) to bolster social connection between university students. The brand was created for a recent project, which tasked me with creating a speculative technology (something that could exist in 20 years) to help undergraduate students work on their mental health. In order to succeed with this project, I would need to create a fitting logo that could be used to help lessen the suspension of disbelief for when it came time to present our final project.  

Explanation: The white C represents the first letter of 'Connect' in 'ConnectAR', making the logo instantly recognizable even without any supporting typography. The logo can also be interpreted as an infinity symbol, which represents the infinite possibilities that exist with the ConnectAR technology. The reflecting C's come together and form a link, which represents the brand's goal of connecting users

Here is some of the graphic design projects that I completed during my four months at CORE. Materials included are 'Amazon Study Recruitment Poster', 'General CORE' Brochure' and 'Myopia Infographic'